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Passage: Online shopping has grown rapidly in Pakistan, driven by increased smartphone use and convenient cash-on-delivery options. Small business owners have used social media platforms to reach customers without needing a physical shop, lowering their startup costs considerably. However, unreliable delivery services and a lack of consumer protection laws continue to frustrate many online shoppers. Question: According to the passage, how have small business owners benefited?
A. By opening more physical stores
B. By reaching customers via social media without needing a physical shop ✅
C. By eliminating cash-on-delivery
D. By receiving government subsidies
